论文部分内容阅读
我国新闻报道的发展历史并不十分悠久,根基尚不稳固。尤其是近年走进世界市场之后,我国本土媒体受到来自外媒的巨大冲击。各大媒体若想在激烈的市场竞争中立于不败之地,则必须要有独特的宣传手腕和有效的新闻策划能力。因此,为了我国新闻报道事业的长远发展,引进新闻策划的理念是非常有必要的。本文着重强调新闻策划在新闻报道中的重要地位和作用,并希望能够以此引起广大媒体朋友对新闻策划的重视,提高我国新闻报道的水平。
The development history of China’s news reports is not very long and its foundation is not yet stable. Especially after entering the world market in recent years, the local media in our country have been hit hard by foreign media. If the major media want to be invincible in the fierce market competition, you must have a unique propaganda tactics and effective news planning capabilities. Therefore, for the long-term development of China’s news reports, the idea of introducing news planning is very necessary. This article emphasizes the importance of news planning in news reports and hopes that this will arouse the media media friends’ attention to news planning and raise the level of our news reports.