“从知识到经营的跨越——海信总经理汤业国教授阐释成功故事”。六月的第一天,这张贴着青岛海信公司总经理汤业国莅临讲座的彩印豪华海报,吸引着厦大师生的目光,3天后海信老总如期而至,海信的理念、管理、企业文化、发展远景被娓娓描绘,打动着成百上千学子。而类似的企业公关活动,在厦大几乎每周都有。 “Leap from knowledge to business - Professor Tom Yung-kuo, general manager of Hisense explain the success story ”. On the first day of June, this poster, attached to the poster of the president of Qingdao Hisense Co., Ltd., Tang Yokuo, attracted the attention of faculty and students of Xiamen University. After three days, Hisense boss followed suit, and Hisense’s philosophy, management, corporate culture and development prospect Be vividly depicted, touched hundreds of thousands of students. Similar corporate public relations activities, Xiamen University, almost every week.