全球化中国营销你的企业靠什么来赚钱?产能还是品牌?答案如果是前者,你就要反思你的企业前景了,因为企业靠卖产品本身赚不了钱,赚钱盈利最终靠的是创建品牌,抢占消费者心智。艾·里斯在此讲中,以奇瑞汽车为引子,分析国外知名汽车公司的成败得失,答案会给本土企业一些思考和警示。(上一讲:千里品牌路,始于退一步) Globalization of China Marketing Your business depends on what to make money? Capacity or brand? The answer is the former, you have to reflect on your business prospects, because businesses rely on selling products themselves can not make money, make money and profit ultimately depends on the creation of the brand, Seize the minds of consumers. Ai Lisi in this talk, to Chery Automobile as a prelude to the success or failure of the well-known foreign car companies, the answer will give local businesses some thinking and warning. (Last talk: Trinidad brand road, began to take a step back)