在“渠道为主”和“终端制胜”的背景下,促销在酒水市场的渠道、终端从战术技巧、策略上被发挥到了极致。促销品、促销费、促销策略花样翻新,不断升级。可以说,本土酒市中,无论哪一个区域市场,哪一个竞争层面或消费区间上,促销几乎成为白酒营销的代名词。但是面对琳琅满目的促销活动,消费者已经患上了“促销 In the ”channel-based “ and ”terminal win “ in the context of promotional channels in the drinks market, the terminal from the tactical skills, strategy has been played to the extreme. Promotional items, promotional fees, promotional strategies tricks renovation, escalating. It can be said that the local liquor market, no matter what a regional market, a competitive level or the consumer interval, the promotion has become synonymous with liquor marketing. However, in the face of an array of promotional activities, consumers have been suffering from ”promotion