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本文用传统时间序列分析、ARIMA、灰色预测法对我国广告营业额进行预测。2010年全国广告营业额是2239.6亿元,2014年有望突破3100亿元。
In this paper, we use the traditional time series analysis, ARIMA, gray forecasting method to predict the advertising revenue in our country. National advertising revenue in 2010 was 223.96 billion yuan, in 2014 is expected to exceed 310 billion yuan.