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某种意义上讲用户的喜好就是一切,2014年,移动和视频,这两个最受用户喜爱的模式将碰撞出新火花。2014年,移动视频的趋势将在各种新旧变量的交融与碰撞下变得日益明朗化。艾瑞在去年10月份发布的报告中称,中国移动视频用户总数达1.38亿,不及智能终端用户数的一半,可见移动视频在2014年仍有巨大的发展空间。在良好的发展前景下,可以预见的是,4G网络的普及将充分利好移动视频在今年的强势表现,而在4G效应下,移动视频将带来UGC和短视频的再度崛起,而移动视频的营销价值也将随着移动屏、PC屏、电视屏等多屏的发展而出现新的变化。
In a sense, the user’s preferences are everything. In 2014, mobile and video, the two most popular modes of users, will hit a new spark. In 2014, the trend of mobile video will become clearer under the confluence and collision of various old and new variables. Ereli released in October last year, the report said that the total number of mobile video users in China reached 138 million, less than half the number of smart terminal users, showing mobile video in 2014 there is still tremendous room for development. Under the good development prospect, it is foreseeable that the popularization of 4G network will fully benefit the strong performance of mobile video this year. In the 4G effect, mobile video will bring UGC and short video again, while the mobile video Marketing value will also be with the mobile screen, PC screen, TV screen and other multi-screen development and new changes.