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近几年,川美社着力抓好市场品种的生产与管理,通过强化优势板块、提升服务意识、向衍生品延伸、提升经济价值等举措,经营取得一定成效,正在突围之路上一路向前。由于遭遇新兴媒体冲击,近几年传统媒体生产经营日趋严峻,滞涨缠身,昔日高大上的荣光尽褪,被戏称为“夕阳产业”。作为传统媒体的一员,出版业难以独善其身。这场冲击因“世界是平的”诱发,上世纪末伊始,并在短暂10多年间席卷全球,传媒首当其冲,始终处于风口浪尖。互联网低成本、无限时、交互式、多媒体等特点和优势,潜移默化地影响
In recent years, Chuan Mei Society has been doing a good job in the production and management of market varieties and has been making progress in the road of breakthrough by strengthening its advantages in sectors, improving service awareness, extending derivatives and enhancing economic value. Due to the impact of emerging media, the traditional media production and management have become more and more serious in recent years, stagflation and stagnation, and the glory of the old ascended to fade, dubbed the “sunset industry.” As a member of the traditional media, publishing industry is difficult to excel. The shock was triggered by “the world is flat.” At the beginning of the last century, it swept the globe in the short span of 10 years and the media was the first to bear the brunt. Internet low cost, unlimited, interactive, multimedia and other characteristics and advantages, the subtle influence