青奥会作为重大体育事件,是南京旅游资源的重要组成部分,是推动城市与城市旅游经济发展的重要手段。在分析南京旅游产品开发现状和青奥旅游市场需求特征的基础上,提出了南京青奥旅游产品深度开发的策略,即:整合开发、精细开发、延伸开发。 As a major sporting event, Youth Olympic Games is an important part of tourism resources in Nanjing and an important means to promote the economic development of urban and urban tourism. Based on the analysis of the status quo of tourism product development in Nanjing and the demand characteristics of the green tourism market, the strategy of deep development of green tourism products in Nanjing is proposed, that is, integrated development, fine development and extended development.