乡村旅游目的地指凭借乡村意象和乡村旅游项目吸引旅游者前去,综合运用生态学、产业经济学、管理学的原理,将乡村旅游目的地看作一个有机的整体,进行生态化管理,以实现最大化的乡村旅游经济效益,同时减小对自然生态环境的损害,使乡村旅游与当地经济,社会,环境协同,达到可持续发展。 Rural tourism destination refers to resorting to rural imagery and rural tourism projects to attract tourists, comprehensively applying the principles of ecology, industrial economics and management science, treating rural tourism destinations as an organic whole and ecological management To maximize the economic benefits of rural tourism, while reducing the damage to the natural ecological environment, so that rural tourism and local economy, society and the environment to achieve sustainable development.