近些年来,随着社会更趋向于多样性和传播媒介的多渠道化,突发公共事件呈现出多发性和传播快,影响范围大,容易聚焦社会关注度等特点,因此,在面对突发公共事件时,如何引导舆论,如何引导媒体的报道,就成为政府和媒体必须要认真面对的课题。 In recent years, as society tends to be diversified and multi-channelized by mass media, public emergencies are characterized by multiple occurrences, rapid dissemination, wide range of influence and easy focus on social attention. Therefore, When issuing public events, how to guide public opinion and how to guide media coverage have become subjects that the government and the media must seriously face.