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翻开海马的历史:从1988年建厂至2000年的12年间,海马汽车一直在生死线上徘徊。1997年底,公司负债总额达到12.8亿元;1999年,海马汽车年产不足千辆,营业额不过2亿元;2001年5月18日,普力马推向市场;2002年7月18日,福美来正式投放市场,这两款新车型的成功推出,使海马迅速摆脱困境。福美来对于海马的重要性非同一般。
Open the history of the sea horse: from the plant construction in 1988 to 12 years in 2000, the hippocampus car has been hovering life and death line. At the end of 1997, the total liabilities of the company reached 1.28 billion yuan; in 1999, the annual output of the hippocampus was less than 1,000, with a turnover of less than 200 million yuan; May 18, 2001, the Prima was introduced to the market; and on July 18, 2002, the Familia formal On the market, the successful launch of these two new models, the hippocampus quickly get out of the woods. The importance of Familia to the hippocampus is extraordinary.