舆论对司法公正的影响已经成为当今社会共同关注的问题。在我国,部分公众对司法不信任、不依赖、不服从。公众通过发达的大众传媒冲击司法,甚至左右司法,致使司法公信力降低,司法信任危机加重。公关技术具有化解矛盾、增强互信的效能。把公关机制引入司法领域,建立舆情感知与分析制度,重塑司法品牌,可成为破解当前司法困境的有效途径。 The influence of public opinion on judicial fairness has become a common concern in today’s society. In our country, some of the public do not trust the judiciary, do not rely on, do not obey. The public’s impact on the judiciary through the well-developed mass media, and even about the judiciary, has resulted in a decrease in the credibility of the judiciary and an aggravated crisis of judicial trust. PR technology has to resolve conflicts and enhance the effectiveness of mutual trust. Introducing the public relation mechanism into the judicial field, establishing public opinion perception and analysis system and reshaping the judicial brand can be an effective way to solve the current judicial predicament.