文章主要针对数字新媒体在企业品牌传播中的创新进行分析,结合当下数字新媒体的发展现状为根据,从数字新媒体在企业品牌传播中的使用、数字新媒体在企业品牌传播中的特点、数字新媒体在企业品牌传播中的创新等方面进行深入的研究与探索,主要目的在于更好的推动企业的发展与进步。 The article mainly analyzes the innovation of digital new media in the brand communication of enterprises, and based on the current digital digital media development status, from the use of digital new media in corporate brand communication, the characteristics of digital new media in corporate brand communication, Digital new media in the enterprise brand innovation in innovation and other aspects of in-depth research and exploration, the main purpose is to better promote the development and progress of enterprises.