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德国Maerklin公司通过实施“店中店”的经营理念,不仅使自身的铁路模型产品及品牌得到富有成效的展示,而且也获得了新的顾客群体。
Maerklin, Germany, through the implementation of the “shop in store” business philosophy, not only to make their own models of the railway products and brands have been effectively demonstrated, but also access to a new customer base.