“中国品牌日”尘埃落定,国务院鼓励各级电视台、广播电台以及平面、网络等媒体,在重要时段、重要版面安排自主品牌公益宣传,讲好中国品牌故事。这当然是中国品牌建设的一个难得的历史机遇。但我们很担忧的一个问题是,借由“中国品牌日”的契机,越来越多的自主品牌,正在寄希望于单纯地增加广告曝光来打造自身品牌,而没有认真思考和仔细规划,如何以“中国品牌日”为新的起 “China Brand Day ” the dust settles, the State Council encourages television stations at all levels, radio stations and print, online and other media, important sections of the important layout of their own brand public interest publicity, speak Chinese brand story. This is of course a rare historical opportunity for Chinese brand building. However, one of the problems we are very worried about is that with the opportunity of “China Brand Day,” more and more independent brands are looking to build their brand by simply increasing advertising exposure without careful consideration and careful planning How to “China Brand Day” as a new starting point