论文部分内容阅读
体育文化作为文化软实力的有机构成,担负着建设文化强国的重任。引导体育文化健康发展,应当成为体育事业与时俱进的时代使命。体育文化传播不仅是体育精神的延续,民众休闲娱乐的重要途径,还是社会平等交流的窗口。体育文化传播承担着社会文化建设的责任:要契合时代,传递正能量;要契合国际,树立国家形象;要契合民族,发展传统特色;要契合受众,推动全民健身。
As an organic component of cultural soft power, sports culture is entrusted with the task of building a cultural power. Guide the healthy development of sports culture should be the era of sports career with the times. Sports and cultural communication is not only an extension of sportsmanship, an important way for people to enjoy leisure and entertainment, but also a window for social equality. The cultural transmission of sports undertakes the responsibility of social and cultural construction: to meet the times and deliver positive energy; to conform to the international community and establish a national image; to conform to the nationalities and develop traditional characteristics; to conform to the audience and promote the nationwide fitness.