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随着社会主义市场经济的发展,企业报道逐渐成为经济报道的重要内容之一。企业报道中的经营策略解读、运作方式分析等往往成为微观经济报道中的案例,也因之成为中外经济发展中的微观参照系。对媒体而言,企业是重要的信息源,而在渐趋成熟的发展过程中,企业也越来越善于运用公关手段左右信息的发布,影响媒体的报道,这考验着媒体如何认清其背后复杂的利益关系,保持客观与公正,维护国家和人民的利益。新闻媒体如何从全球视野观察和认识企业报道,更专业地甄别相关报道中的信息与现象,更全面地把握对企业的报道,以更有力地反映和影响经济现象与经济决策,这是《中国记者》组织这组专题文章的意图所在。
With the development of socialist market economy, corporate reporting has gradually become one of the important contents of economic reports. The interpretation of business strategy in corporate reports and the analysis of operational modes are often the case in the microeconomic reports and have become the micro-frame of reference in the economic development of China and foreign countries. For the media, the enterprise is an important source of information. In the process of maturing development, enterprises are also getting better and better at using public relations measures to influence the release of information and affect the media coverage, which tests the media how to understand the behind Complex interests, maintain objectivity and fairness, and safeguard the interests of the country and its people. How the news media can observe and understand the corporate reports from a global perspective, identify the information and phenomena in the relevant reports more professionally, grasp the reports to the enterprises more comprehensively so as to more effectively reflect and influence economic phenomena and economic decisions. This is a “China Reporter ”The purpose of organizing this group of articles.