“女怕嫁错郎,男怕入错行”。在指导中小投资者创业的时候,我发现,很多人都忽视了一个问题——“人业互择”,即人在选择适合自己的行业时,行业也在选择适合自己的人。最近,我们对广东地区的创业者做了一个调查分析,结果发现:在83户初期投资在100万元以下的创业者中,基本成功者中有90％以上是选择了适合自己的行业,而创业失利者有70％以上是选择了不适合自己的行业。 “Women afraid to marry the wrong man, afraid of wrong into the line.” When mentoring small and medium-sized investors, I found that many people have overlooked the problem of “mutual selection of people,” that is, people choose the right people for themselves in choosing the right industry for themselves. Recently, we conducted a survey and analysis of entrepreneurs in Guangdong. We found that of the 83 entrepreneurs who initially invested less than 1 million yuan, over 90% of the successful candidates chose their own industries. However, More than 70% of business losers have opted for industries that are not suitable for them.