在例行拜访大客户时,宁德市邮政局了解到当地电信公司每季度都要发商函向用户征询对电信服务的意见。然而,普通信封内装征询意见函和回邮信封的方式太传统,缺乏新意,难以吸引客户参与征询活动,导致客户回函率不高。为了解决这一问题,宁德市邮政局经过市场调查,向电信公司推荐了 In a regular visit to major customers, Ningde Post Office learned that every quarter of the local telecommunications companies to send letters to the user for advice on telecommunications services. However, the common envelope contains the opinion letter of inquiry and the method of returning envelope is too traditional, lack of new ideas, it is difficult to attract customers to participate in the consultation activities, resulting in the customer response rate is not high. In order to solve this problem, Ningde Post Office after market research, recommended to the telecommunications company