近来,以毒奶粉、瘦肉精、染色馒头为代表的食品安全事件一再占据新闻媒体的头版头条,挑战着消费者紧张的神经。虽然问题主要源自为大品牌供货的厂家,但是所涉大品牌的声誉却受到严重的拖累,极个别的企业甚至因此不得不退出市场(如三鹿乳业),结果是品牌企业为其供应商的不负责任的行为买单。 Recently, food safety incidents such as poisoned milk powder, lean meat, and dyed steamed bread have repeatedly occupied the headlines of the news media and challenged the nervous nerves of consumers. Although the problem mainly stems from manufacturers supplying big brands, the reputation of the big brands involved has been severely dragged down. As a result, some very few enterprises have to withdraw from the market (such as Sanlu Dairy). As a result, the brand companies supply them Business irresponsible behavior pay.