“芙蓉城三月雨纷纷,四月绣花针;羽毛扇遥指千军阵,锦缎裁几寸……”早在汉代,蜀绣之名已誉满天下。作为中国四大名绣之一,2006年蜀绣被列入国家首批非物质文化遗产名录。然而传统的蜀绣产品,大多是摆件和挂件,内容基本是“荷花鲤鱼”或“熊猫”等,除固定礼品市场外,很难吸引年轻人。从2011年开始,“蜀绣之乡”郫县安靖开始大胆创新,将油画、水墨山水、甚至人物照片纳入蜀绣题材,绣娘们向苏绣学习滚针、向湘绣学习“鬅毛针”……通过学习借鉴,极大地增强蜀绣作品的表现力,并大胆把蜀绣用到鞋子、衣服、披肩等方面,甚至可以用来做墙纸,古老的蜀绣焕发了新的活力。如今,新蜀绣产品生活化和时尚化兼有,艺术与市场价值双双得到提升,产品已行销全国,甚至海外。 “Furong City March rain have, April needle embroidery; feather fan Yaozhanqianjun, brocade cut a few inches ... ...” As early as the Han Dynasty, Shu embroidery has been known in the world. As one of the four famous embroidery in China, Shu embroidery was listed in the first list of intangible cultural heritage in China in 2006. However, the traditional embroidery products are mostly ornaments and pendants, the content is basically “Lotus Carp” or “Panda”, etc., in addition to the fixed gift market, it is difficult to attract young people. Since 2011, “Shu embroidery town ” Pixian Anjing began to bold innovation, painting, ink landscapes and even people photos into the subject of Shu embroidery, embroidered niang study needle embroidery to Suzhou, embroidery learning to Xiang embroidery "... through learning to learn, greatly enhance the performance of Shu embroidery works, and bold use of Shu embroidery shoes, clothes, shawls, etc., can even be used to make wallpaper, ancient Shu embroidery glow new vitality. Today, the new embroidery products both life and fashion, both art and market value has been improved, the product has been marketing the country, and even overseas.