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继《解放创意的定位革命》、《品牌会说话》、《中国消费市场行销策略》后,台湾著名营销专家叶正纲的又一营销学专著《定位革命》已于近期由清华大学出版社出版发行。叶正纲曾为美国百威啤酒、法国米其林轮胎、加拿大航空等多家国际知名企业进行品牌营销。并参加了法国家乐福大卖场在中国连锁店的策划,其在品牌营销及零售营销领域有着丰富的实战经验。叶正纲的新著《定位革命》继承他以往轻松活跃的写作风格,把自己多年品牌营销的经验与营销理论相结合.深入浅出地向读者介绍营销定位的实质及其在现实中的应用。
Following the “Liberation of Innovative Positioning Revolution”, “Brand Talk”, and “China Consumer Marketing Strategy”, another marketing monograph “Orientation Revolution” by Ye Zhenggang, a well-known Taiwanese marketing expert, was recently published by Tsinghua University Press. Ye Zhenggang had brand marketing for a number of well-known international companies including Budweiser, Michelin tires, and Air Canada. He also participated in the planning of the China National Chain Store in China. He has extensive practical experience in brand marketing and retail marketing. Ye Zhenggang’s new book, “Positioning Revolution”, inherited his relaxed and active writing style and combined his years of brand marketing experience with marketing theories. He explained the essence of marketing positioning and its application in reality in an easy-to-understand way.