在国际商品展销会上参展被认为是出口商寻找潜在客户最重要的渠道之一。在展销会上使用的众多的商业推销元素当中,外销员的语言技能又起着至关重要的作用。因为作为出口参展商的代表,外销员在现场直接与进口商沟通交流,以求与他们成功地建立合作关系。本文主要阐述展销会上语言技能的重要性以及介绍一些实用的语言技能。 Exhibiting at international fairs is considered one of the most important channels for exporters to find potential customers. Among the many commercial sales elements used at fairs, the language skills of exporters play a crucial role. Because as a representative of export exhibitors, export sales staff communicate directly with importers on site to establish successful cooperation with them. This article focuses on the importance of language skills at fairs and introduces some useful language skills.