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随着城市的发展,人们的生活水平提高,娱乐休闲的需求增强,商业公园成为人们出行的重要选择之一。本文通过对美心洋人街的背景、优势、劣势综合分析,从美心洋人街的产品结构、产品特色、商家的经营模式等方面提出转型升级,打造品牌文化,加大宣传力度,以提高消费者满意度,树立独特的品牌文化,打造重庆商业公园的新型发展模式。
With the development of the city, people’s living standards improve, the demand for entertainment and leisure is enhanced, and the commercial park becomes one of the important choices for people to travel. Based on the comprehensive analysis of the background, advantages and disadvantages of Maximus Street, this article proposes the transformation and upgrading of the product structure, product characteristics and business model of Maxim Street, so as to create a brand culture and step up publicity so as to increase consumption Satisfaction, establish a unique brand culture, build a new development model of Chongqing Commercial Park.