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中国平均每人每年消费2条毛巾,1条浴巾的话,大致是1000亿的市场规模,在欧美等发达国家,人均毛巾年耗10-15条最生活是一个只卖毛巾的公司,这是转型两次后的结果。最生活成立于2011年,一度经历了从年销售额6000万、千万利润的贴牌家居电商品牌,到亏损近千万的精选家居产品电商。到如今,最生活成为一个只卖一款毛巾的公司。先来看看毛巾行业市场空间有多大。以2015年中国人口13.7亿来算,平均每人每年消费2条毛巾,1条浴巾的话,这大致是1000亿的市场
China’s average annual consumption of 2 towels per year, a towel, then roughly 100 billion market size, in developed countries such as Europe and the United States, the per capita annual consumption of 10-15 towel is a towel-selling company, which is the transformation After two results. The most life was established in 2011, once underwent from the annual sales of 60 million, tens of millions of profit OEM home appliance brands, to nearly 10 million loss of selected home appliances business. By now, life has become a company selling only a towel. First look at how much market towel industry. Taking the total population of 1.37 billion in 2015 in China as an average of 2 towels and 1 towel per person per year, this is roughly 100 billion in the market