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近年来我国在多个领域实施健康促进项目,但这些项目普遍存在过分依赖外部投入、可持续性较差等问题。针对这些问题,系统地介绍了联合国儿童基金会所积极倡导的社会动员策略的基本思想及其在健康促进实践中的应用情况,以期为上述问题的解决提供一些新思路。文章指出,作为一种综合性的、系统的促进变化和发展的策略,如果运用得当,社会动员策略是应该能够提高健康促进规划的工作效率和促成项目的可持续开展,具有广阔的应用前景。
In recent years, China has implemented health promotion projects in various fields. However, these projects generally suffer from problems such as excessive reliance on external investment and poor sustainability. In response to these problems, the basic ideas of the social mobilization strategy advocated by the United Nations Children’s Fund (UNICEF) and its application in health promotion practice are systematically introduced in order to provide some new ideas for solving the above problems. The article points out that as a comprehensive and systematic strategy for promoting change and development, if used properly, social mobilization strategies should be able to improve the work efficiency of health promotion programs and promote the sustainable development of projects, and have broad application prospects.