规划营销区域时考虑哪些因素?分支机构怎样划分? 营销分支机构的区域规划必须有效解决两个问题:一是确认最基本的营销单元;二是营销分支机构管理区域的划分。确认基本营销单元最基本营销单元是营销的基础细胞。大多数企业以行政单位划分基本营销单元,如省级子公司、市级分公司、县级办事处、乡级推广站等。企业确立基本营销单元需要考虑以下因素:第一,市场容量。某农药企业在广东郊区以乡镇为单元设立办事处(基本营销单元),在河南以县为单 What are the factors to consider when planning a marketing area? How are branches divided? Marketing regional planning must effectively address two issues: one is to identify the most basic marketing units; and the other is the division of marketing affiliate management areas. Identify the basic marketing unit The most basic marketing unit is the basis of marketing cells. Most enterprises to administrative units divided into basic marketing units, such as provincial-level subsidiaries, municipal branches, county-level offices, township promotion station. The establishment of basic marketing units need to consider the following factors: First, the market capacity. A pesticide enterprises in rural areas in Guangdong to set up offices for the unit (basic marketing unit), a single county in Henan