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日本海域强烈地震引起海啸,直接影响着全球的产业链,给制造业造成物料短缺;而最为严重的是日本地震后的核灾害正在大幅度地吞噬着全球的产业生产,如水产、食品等。2011年盐原本只是日常生活用品,可是由于日本地震所带来的福岛核电站核泄露,让核阴影犹如达摩克利斯之剑,悬在十三亿中国人头上。在普遍的恐慌心理作用下,大江南北在三月爆发了抢盐风波。似一种炒作,也似一种风潮。而事件背后蕴藏着重大的营销手段——病毒式营销。
The tsunami triggered by the strong earthquake in Japan’s seas directly affected the global industrial chain and caused material shortage in the manufacturing industry. The most serious problem was that the nuclear disaster after the Japan Earthquake was drastically devouring global industrial production such as aquatic products and foodstuffs. In 2011, salt was originally used only for daily necessities. However, due to the nuclear leak at the Fukushima nuclear power plant caused by the earthquake in Japan, the nuclear shadow was like a sword of Damocles, hanging over 1.3 billion Chinese. Under the common panic psychology, the north-south of the Yangtze River raided the salt storm in March. Like a speculation, but also a trend. Behind the incident contains a major marketing tool - viral marketing.