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纵观中国电视广告20几年的发展历程,主要是以3种模式演进:从最初借鉴平面广告,以“信息告白+产品图像”为主的广告模式,到借鉴广播广告,以“虚拟情境+经典广告语+产品形象”为主的广告模式,再到体现电视广告特色,以“虚拟情境+虚拟情节+经典广告语+产品形象”为主的广告模式。但不管表象如何变化,究其实质,
Looking at the development course of China’s TV commercial in the past 20 years, it has evolved mainly in three modes: from the initial use of print ads to the advertising mode of “information advertising + product image” to reference of radio advertisements and “ Virtual situation + classic advertising language + product image ”based advertising mode, and then to reflect the characteristics of television advertising to “ virtual situation + virtual plot + classic advertising language + product image ”based advertising mode. But no matter how the appearance of change, study its essence,