本文旨在打造一种结合宏观与微观方面的分析架构,以理解在新媒体时代的公共事件中,新媒体何以组织有效的社会动员与集体行动。本文将在中国社会的政治与文化脉络之下检视新媒体场域的运作逻辑与使用者的实践逻辑,分别从宏观的政治机会结构、微观的微博弱联结性、参与者集体行动框架三个方面进行探究。 The purpose of this article is to create an analytical framework that combines macro and micro aspects to understand how new media can organize effective social mobilization and collective action in public events in the new media age. This article examines the operational logic of the new media field and the user’s practical logic under the political and cultural context of Chinese society. From the perspective of macro-political opportunity structure, micro weibo weak coupling, and collective actor framework of participants To explore.