“我们不宣传,我们是做口碑的。”类似的话时常听到。尽管出自不同人之口,但大抵可归为一类,他们没走传统营销路线(砸很多钱在广告上,收效却并不显著),而是靠口口相传,赢得市场。当然,即使有差异也只是有些人实在没有广告预算,所以只好仰仗口碑营销;有些人则既不宣传,也不用力开拓市场,而是一种有多少做多少的“无为而为”。但不管以怎样的立场去认识口碑营销,不可否认,这种营销方式区别于其他营 “We do not publicize, we are doing word of mouth. ” A similar word often heard. Although they come from different people, they probably fall into the same category. Instead of taking the traditional marketing route (smashing a lot of money on advertisements, the effect is not significant), they win the market by word of mouth. Of course, even if there is a difference, only some people really have no advertising budget, so they have to rely on word-of-mouth marketing. Some people neither promote nor force to open up the market. Instead, they are just how much they do or do nothing. But no matter what position to understand word of mouth marketing, it is undeniable that this marketing approach is different from other battalions