2002年4月20日至21日，第三届新西部企业家论坛在西安举行，本次论坛的主题是“中小企业成长的困惑及其对策”。西安采纳总经理刘俊先生在开坛第一天面对企业管理层的营销策略讲座中，举了一个例子：北京中关村在上世纪 80年代初刚刚兴起时，曾经有5000多家中小型高科企业，经过十年的市场洗礼，到上世纪90年代初中期仅剩下 438家，其他全部倒闭或者迁出中关村。 From April 20 to April 21, 2002, the 3rd New Western Entrepreneurs Forum was held in Xi’an. The theme of this forum was “The Puzzlement of SMEs’ Growth and Countermeasures”. Mr. Liu Jun, the general manager of Xi’an, adopted the example of the marketing strategy of the company’s management team on the first day of the Kaitan’s opening. He gave an example: When Zhongguancun in Beijing just emerged in the early 1980s, there were more than 5,000 small and medium-sized high-tech companies. After a decade of market baptism, only 438 were left in the mid-1990s, and all others went bankrupt or moved out of Zhongguancun.