国际传播力,即媒体的国际传播能力,是国家软实力的重要组成部分,也是争夺国际话语权的重要力量。传媒学者李希光认为,国际传播力的构成要素由媒体自身的公信力、主流渠道、主流信源、主流受众、议程设置与框架能力等组成。①他认为,我国当前国际传播能力不佳,不是我国的投入不够,而是在国际上依然没有掌握话语权,即没有能力设置议程、传播内容不能被国外受众所理解。如何解决这个问题,李希光认 International communication power, that is, the media’s ability to communicate internationally, is an important component of the country’s soft power and an important force competing for international discourse power. Media scholar Li Xiguang believes that the components of international communication power are composed of the media’s own credibility, mainstream channels, mainstream sources, mainstream audiences, agenda setting and framework capabilities. He believes that the current poor international communication capability in our country is not that our country does not have enough investment, but that it still has no right to speak in the world, that is, it is incapable of setting its agenda and its content can not be understood by foreign audiences. How to solve this problem, Li Xiguang recognized