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本文通过列举现存在的互动式创意设计平面广告案例,从与自然风景的互动和与使用人群互动两个方面进行列举,分析了这种采用创意性设计思维所创作的平面广告的优点以及普通传统的平面广告所存在的问题,研究了创意性设计思维在平面广告设计中的重要性并提出自己的见解。
By enumerating existing examples of interactive creative design print ads, enumerating two aspects of interaction with the natural scenery and interaction with the user groups, this article analyzes the advantages of this kind of print advertisement created by creative design thinking as well as the common tradition The problem of print ads, the study of creative design thinking in the print ads in the design of the importance and put forward their own views.