人际传播在日常生活中普遍存在,要想提高社会主义核心价值观的传播效果,就必须依靠人际传播。在新形势下开展社会主义核心价值观的传播,要充分发挥人际传播的作用,认真分析人际传播的特点,通过增强传播力度,培养意见领袖,主动占领网络传播阵地以及营造人际传播环境等方式,来确保社会主义核心价值观的规范、有效传播。 Interpersonal communication is ubiquitous in daily life. If we want to improve the dissemination of the socialist core values, we must rely on interpersonal communication. In the new situation, it is necessary to give full play to the role of interpersonal communication by carefully carrying out the role of interpersonal communication, by carefully analyzing the characteristics of interpersonal communication, by means of enhancing communication efforts, cultivating opinion leaders, actively occupying network communication positions and creating interpersonal communication environments Ensuring the standard and effective dissemination of the socialist core values.