2004年,中央宣传部、国家工商总局等11个部门联合下发通知,重点整治虚假、夸大的医疗、药品和保健食品广告。2005年4月中旬,广州市工商局在全市开展为期8个月的“打虚假树诚信”广告集中整治行动,重点打击发布、刊登虚假医药、保健品广告的违法行为,其中曾经盛极一时的用社会公众人物推荐使用效果的“名人医疗广告”已被禁止。然而,面对政府的整治措施,个别企业仍继续夸大产品宣传,误导消费者。 In 2004, 11 departments including the Propaganda Department of the Central Government and SAIC jointly issued a circular to focus on the rectification of fake and exaggerated medical, pharmaceutical and health food advertisements. In mid-April 2005, the AIC carried out a concentration and rectification campaign in the city for a period of eight months, focusing on cracking down on publishing and publishing false medical and health care products advertisements. Among them, Celebrity Medical Advertising, which recommends the use of effects by social figures, has been banned. However, in the face of government remediation measures, some enterprises continue to exaggerate product publicity and mislead consumers.