本文以伊卡璐广告为例,分析了系列广告在品牌形象传播中的三大优势:系列广告的“主题”是富有创意的,有利于提升品牌形象,增强品牌魅力;系列广告持续稳定,有利于保持品牌的青春活力;系列广告能让产品品牌的定位更加深入人心。阐明了我们应该善于运用好的系列广告来传播品牌,提升品牌形象。 Taking Erica ads as an example, this article analyzes three major advantages of series advertisements in brand image dissemination: the “theme” of series advertisements is creative, which is beneficial to enhance brand image and enhance brand appeal; and the series advertisements are stable , Is conducive to maintaining the brand’s youthful vitality; a series of ads can make product brand positioning more deeply rooted. Clarified that we should be good at using a good series of ads to spread the brand, enhance the brand image.