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成人玩具市场的潜力有多大?中国社会调查事务所最近的一项调查表明,64%的消费者表示,在条件许可情况下购买适合自己的玩具,其中3.3%的成人坦言,自己喜欢并愿意购买玩具。与此形成反差的是,我国城市成年人人均玩具年消费仅为16元,农村基本为零。这种极低的消费状况,反映出我国成人玩具市场有着难以估量的发展潜力。按中国玩具协会的估计,我国的成人玩具市场仅青年需求一年就达500亿元。
What is the potential of the adult toy market? A recent survey by the China Social Survey Agency showed that 64% of consumers said that they purchased toys that fit their conditions, and 3.3% of adults said they liked and were willing to buy. toy. Contrary to this, annual consumption of toys for adults in urban China is only 16 yuan per person, and rural areas are basically zero. This extremely low consumption status reflects the inestimable development potential of the adult toy market in China. According to the estimates of the China Toy Association, the adult toys market in our country alone has reached 50 billion yuan in demand for a year.