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2002年,孔府家集团经过精心策划,汲取儒家文化的精髓,借助太平盛世,推出“金盛世”、“银盛世”两个概念,并从8月份开始在全国主要省会城市举行了大规模的品牌推广活动,所到之处,受到意想不到的关注和欢迎。孔子曰:“吾日三省吾身”。孔府家集团与时俱进,在白酒行业竞争日益激烈的情况下,承继历史文化,推陈出新地打造,产品优势值得很多企业借鉴。
In 2002, the Confucius Family Group has carefully planned and absorbed the essence of Confucian culture. With the help of the prosperity of Taiping, the two concepts of “Golden Age” and “Silver Age” were introduced, and they were held in major capital cities nationwide from August. The large-scale brand promotion activities, wherever they went, received unexpected attention and welcome. Confucius said: “My three days of my life.” The Confucius Family Group keeps pace with the times and, in the increasingly fierce competition in the liquor industry, has inherited historical culture and promoted innovation. Product advantages are worthy of reference for many companies.