在消费社会中,作为“前文化”的传统民间工艺,与当下符号经济的消费文化相比,表现出不对称而被卷入标出性问题。为了获得文化域中心的关注,民间工艺不得不主动或者被动的以各种方式标出自己,呈现出明显的符号化特征。本文从符号学理论的标出性原理入手,试图解释民间工艺文本“标出现象”的呈现方式和形成机制,以及未来的走向。 In the consumer society, traditional folk crafts as “pre-culture ” show asymmetry and are involved in the issue of marking as compared with the consumer culture of the current symbolic economy. In order to gain the attention of cultural center, folk craft had to mark itself in various ways, actively or passively, showing obvious symbolic features. This article begins with the principle of semiotics, and attempts to explain the presentation and formation mechanism of folk craft text “marked phenomenon ” and the future trend.