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农产品营销组合是农企市场营销活动的主体,应根据不同消费者的需求差异,以满足市场需求为中心,通过提供名、特、优、高质量的农产品来实现市场消费的需求。一、农产品市场营销组合现状分析农企进行农产品营销组合要以消费者的基本利益为核心,同时也是农企贯彻市场营销观念的基础。农产品营销组合的价值是由消费者所决定的,而不是由农企所决定的。农企生产和营销的农产品必须竭尽全力地通过产品营销组合去满足消费者的需求,体现消费者的基本利益。
The marketing mix of agricultural products is the main body of the marketing activities of agricultural enterprises. According to the different needs of different consumers, we should meet the needs of the market and provide the market consumption by providing the agricultural products with unique, excellent, excellent and high quality. First, the analysis of the status quo of agricultural product marketing mix Agricultural product marketing mix to the basic interests of consumers as the core, but also the basis for agricultural enterprises to implement the concept of marketing. The value of the marketing mix of agricultural products is determined by the consumer, not by the agribusiness. Agricultural products produced and marketed by agricultural enterprises must make every effort to meet the needs of consumers through the product marketing mix and reflect the basic interests of consumers.