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近年,河南省大力实施自主品牌战略,涌现出了“双汇”、“新飞”、“宇通”、“三全”等一大批知名品牌。知名品牌建设对于提高企业竞争力、促进河南经济转型升级具有重要意义。品牌战略实施的主体是企业,涉及社会各个方面。需要进一步明晰我省知名品牌的培育模式,充分发挥市场机制,恰当定位政府角色,进一步完善知名品牌建设的政策支撑体系。
In recent years, Henan Province has vigorously implemented its own brand strategy and a large number of well-known brands such as Shuanghui, Xinfei, Yutong and Sanquan have emerged. Well-known brand building for improving the competitiveness of enterprises and promote economic restructuring and upgrading of Henan is of great significance. Brand strategy implementation is the main business, involving all aspects of society. It is necessary to further clarify the fostering model of well-known brands in our province, give full play to market mechanisms, properly define the role of government, and further improve the policy support system for well-known brand building.