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桥牌竞赛中所呈现的叫牌、打牌（做庄）和防守与商业营销中的市场预测、运作经营和挤占市场份额有着某些相似之处。本文对桥牌艺术与市场经济营销售等关系进行了探讨，提出两者既独立成章又相映成趣。
There are some similarities between bidding, playing cards and defense in a bridge game, and market forecasts, operations and market share in commercial marketing. This paper discusses the relationship between bridge art and market economy marketing and sales, and puts forward that the two are not only independent but also one by one.