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现时媒体报道中经常出现的导游胁迫游客的负面新闻,根源在于导游的服务意识差。细究之下,目前我国导游的服务意识存在工作敷衍了事,没有设身为游客着想,推卸责任和集体观念不足等问题。为改善导游的服务意识,应加强专业知识植入和树立、增加相应培训与测评、建立有效的奖惩机制、实行收入与等级联运等措施,以促进旅游业的健康发展。一、前言2013年10月1日,我国首部旅游法正式实施。在大家期待旅游法施行后的旅游市场发展更加规范化、透明化、合理化的时候,10月6日中央电视台曝光了一名云南香格里拉导游对游客强
At present, the negative news that tourists often report to tourists in media reports often lies in the poor sense of service of tour guides. Under careful study, the current service awareness of tour guides in our country is perfunctory. There are no problems such as considering tourists, shirking responsibility and lack of collective concept. In order to improve service awareness of tour guides, we should strengthen the implantation and establishment of professional knowledge, increase appropriate training and evaluation, establish effective rewards and punishments, and implement measures such as revenue and grade transport to promote the healthy development of tourism. I. Preface On October 1, 2013, the first law on tourism in our country was formally implemented. In the expectation that after the implementation of the Travel Law, the development of tourism market will be more standardized, transparent and rationalized. On 6 October, CCTV exposed a tour guide of Shangri-La Yunnan to tourists