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随着我国现代经济的发展,树立品牌经济发展模式成为提高企业核心竞争力和市场控制权的重要发展手段。企业的品牌意识,更进一步的企业品牌战略是企业经营长远发展的一个重要的战略步骤。从产品设计到生产流程设计,从企业的战略管理到形象管理,从对客户需求的全面的人文化服务到对企业团队精神的全面文化建设,无不充满了品牌的力量。为加快我国经济建设的高速发展,探讨如何提升我国企业的品牌竞争力,具有十分重大的意义。
With the development of modern economy in our country, setting up a brand economic development mode has become an important means of development for raising the core competitiveness of enterprises and market control. Corporate brand awareness, further corporate brand strategy is the long-term business development of an important strategic step. From product design to production process design, from the strategic management of the enterprise to the image management, from the comprehensive human services to the customers’ needs to the overall cultural construction of the enterprise team spirit, all are full of the power of the brand. In order to speed up the rapid development of China’s economic construction and explore ways to enhance the brand competitiveness of Chinese enterprises, it is of great significance.