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当今已经进入到了一个读图时代,人们对以文字和插图为主的平面设计逐渐失去了兴趣,而日益倾向于以大量的图片信息为主的设计方式。在这种大背景下,广告摄影以其独有的真实性、快捷性和视觉冲击力博得人们的青睐和喜爱,因而,广告摄影被大量地运用到平面设计当中。广告摄影与平面设计的结合使得广告摄影的发展更为快速和全面。同时,摄影技术与电脑后期修图技术的发展也促使平面设计进入了一个飞速发展的阶段。由此可见,广告摄影已经成为平面设计中非常重要的一个组成部分,合理大量地运用广告摄影是平面设计发展的一个趋势。
Nowadays, it has entered a time of reading. People gradually lose interest in graphic design mainly of texts and illustrations, and tend to adopt a large amount of graphic information. In this context, advertising photography with its unique authenticity, quickness and visual impact won the favor and favorite people, therefore, advertising photography is widely used in graphic design. The combination of advertising photography and graphic design makes the development of advertising photography more rapid and comprehensive. At the same time, the development of photographic technology and post-computer repair technology has also prompted graphic design to enter a stage of rapid development. This shows that advertising photography has become a very important part of graphic design, reasonable and extensive use of advertising photography is a trend of graphic design.