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本文分析了工学结合人才培养模式下该专业的人才定位,指出校企合作是推行工学结合的关键,工学交替是实现工学结合的有效办法,提出了以职业能力为核心不断进行课程建设与改革才是高职汽车服务与营销专业的重中之重。
This paper analyzes the positioning of talents under the combination of work and study, points out that the key to the combination of work and study is the cooperation between school and enterprise, and the alternation of work and study is an effective way to realize the combination of work and study. It puts forward that the curriculum construction and reform Is a top vocational automotive service and marketing professional top priority.