没有商品这样的东西,顾客真正购买的不是商品,而是解决问题的办法——特德·莱维特2007年初,百思买(BEST BUY CO.,INC:BBY)在上海徐家汇商圈开出又一个连锁店。当日,百思买员工“BEST BUY CHINA,CHINA NO.1”整齐划一的口号声震云霄。这个位列全球家电零售之首的巨舰,进入中国时用的手段不是价格,而是一种价格以外的新招术——验营销,给中国的家电乃至商业终端的营销带来了一股清新的空气。 No such thing as the product, the customer is not the real purchase of goods, but the solution to the problem - Ted Levitt In early 2007, Best Buy (BEST BUY CO., INC: BBY) Xujiahui in Shanghai opened another chain stores . Day, Best Buy employees “BEST BUY CHINA, CHINA NO.1 ” neatly unified slogan sounded the sky. This giant ranked the world’s home appliance retailer, the means used when entering China is not the price, but a new tactics other than the price - test marketing, to China’s home appliances and even commercial terminal marketing brought a fresh air.