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随着民航运输业的迅速发展,以航空为主体的综合交通枢纽逐渐形成,在机场区域聚集了大量的旅客,而旅客流的产生会给机场带来丰富的商业价值。国际航空运输协会(IATA)所做的调研显示,旅客需要并且愿意在机场购物和享受餐饮,商业可以为机场提供30%~50%的收入。本文从大型机场普遍特点出发,分析其商业规划的必然性和面临的挑战,并提出相关的解决措施。1机场商业规划发展的必要性民航总局对机场的定位,是大型公共基础设施,
With the rapid development of civil aviation transportation industry, an integrated transportation hub with aviation as the mainstay is gradually formed. A large number of tourists gather in the airport area, and the passenger flow brings rich commercial value to the airport. Research conducted by the International Air Transport Association (IATA) shows that travelers need and are willing to shop and enjoy meals at the airport, and businesses can provide 30% to 50% of the airport’s revenue. Based on the general characteristics of large airports, this paper analyzes the inevitability and challenges of its commercial planning and puts forward some solutions. The necessity of the development of airport business planning Civil Aviation Administration of the airport positioning is a large public infrastructure,