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品牌战略以往主要用于经济活动中,但是,“品牌”就是形象,不但商品需要品牌,政府机关也需要品牌,基层检察机关作为直接与人民群众接触的法律监督机关,形象的好坏决定着法律监督的成效,因此,基层检察机关有必要在法律监督领域打造自己的品牌,从而推动法律监督工作的全面有效开展。本文从品牌与品牌战略、品牌战略在基层检察机关工作是的意义及基层检察机关如何技术先进检察品牌工作进行了阐述。
In the past, the brand strategy was mainly used for economic activities. However, the “brand” is the image. Not only does the brand of goods require brands, but also the government agencies need the brands. The procuratorial organs at the grassroots level, as legal supervisory organs that directly contact with the masses of the people, decide on the quality of the images Therefore, it is necessary for the procuratorate at the grassroots level to establish its own brand in the field of legal supervision so as to promote the full and effective legal supervision. This article elaborates the significance of the brand and brand strategy, the brand strategy in the grass-roots procuratorial work and the advanced procuratorial brand work of grass-roots procuratorial agencies.